In today’s world, a compelling brand is one of the keys to success for businesses and other organizations. Rotary has competition when it comes to attracting new members and by creating more awareness of the Rotary brand we can attract new members to expand our impact and share our relevance. 
While many people have heard of Rotary, few people actually understand what Rotary clubs do. In fact, 35 percent of the public is unfamiliar with any Rotary program, including their local club. That’s why Rotary has created a new global ad campaign called “People of Action.” The ads are available for download at / brand center, where you’ll also find guidelines on how to use and localize each element, making it easier for clubs in any part of the world to tell their story in a consistent, compelling way
District 5010
Public Image Committee
Chair and Co-Chair
Rosie Roppel, Ketchikan First City Rotary CLub
Michelle O'Brien, Ketchikan First City Rotary Club
Regional Leaders:
Katherine Beers, Juneau 58 Innovators
Pat Tully, Ketchikan First City
Gretchen Klein, Anchorage East
Rylee Rudd, Susitna
Will Morrow, Susitna
Wayne Clark, Fairbanks
All Clubs have their own PI Chairs/teams